Privacy Policy

Baichao puts a great importance on the privacy of its members and conforms to the regulation of Personal Data Protection Act. It, therefore, formulates its privacy policy. The following information on its privacy policy is provided for your reference.  

The Safety of Personal Data

We pay much attention to protecting the privacy of members. Without members’ consent, we will never provide their personal data to any third party who has nothing to do with the services of this shopping website. The members are expected to keep their own passwords for the website and their personal data confidential and refrain from providing them to others. After using the functions provided by the Baichao website, the members are advised to cancel the account, log out and close the browser window if you share a computer with others or use a public computer. 

 

The Collection, Handling and Use of Personal Data

Data obtained from the websites associated with Baichao will be only used within Baichao for the above-mentioned purposes. Baichao will not provide the data to a third party or use the data for other purposes unless explained beforehand or according to laws.

 

 •The Purpose of Data Collection：

The data are collected for the survey, statistics, and research on marketing, business, consumers, customer management and service, online shopping, and other e-business services (The numbers of the items with statutory purposes are 040, 090, 148, and 157.) The data are collected during the initiation into Baichao or the transaction of the members.

 

 •The Type of information collected：

The data collected and can be found within the website includes:

(1) Personally identifiable information, such as a member’s name, address, phone number, email address, etc.

(2) Financial information, such as credit card or a financial institution account

(3) Individual description, such as gender, date of birth, etc. 

 

• Time, Region, Subject and Way of Use：

(1) Time: the data will not be used when members ask to cease the use of service or when Baichao stops providing services.

(2) Region: the data will be used in places where the members are. 

(3) Subject and Way of Use: the data are used for the functions of retrieval and search for members and customer management, identification, money service, marketing and so on. For instance:：

a. The web page shows members’ information automatically if they use the services provided by Baichao with their ID.

b. Data used for transactions: the data are used when members make an appointment, make a purchase or participate in activities, or when we reply to customers’ questions, our questions about the members, after-sales services, and other necessary businesses during the transactions.

c. Data used to advertise for marketing: the data are used when we provide e-magazines for members, such as email addresses and phone numbers. What members browse will be used to analyze the services members use to develop new services or to improve the existing services according to members’ personal attributes, purchase records, and browsing history. We may contact the members to know their viewpoints on the survey, activities, message boards, and so on.

d. Data used for replying to customers’ questions: We will reply to the questions asked by our members via e-mail, mail, fax, phone, or other ways of direct and indirect contacts. 

e. Data used for other purposes: the data will be used to serve for Baichao when it is necessary for Baichao to fulfill the purposes from a to d.

f. The data provided to given service providers: Baichao will provide members’ information to service providers within the transaction when members make an appointment, make a bid, make a purchase, participate in the activities or apply for other trades for the goods or services offered by service providers. The service providers will be responsible for the management of members’ information. Under this circumstance, Baichao will ask the providers to keep the information confidential but cannot guarantee that the providers will oblige. For more information, please consult the service providers.

g. Data used for other purposes: the data might also be used beyond the above-mentioned purposes when Baichao provides given services. The given services will be expounded on a related web page when it happens.

• The Rights of Members In Terms of Their Data ：

Members whose data was collected by the company will have the following rights in accordance with the Personal Information Data Act.：

(1) Search or ask to read the data

(2) Ask for a copy of the data

(3) Ask for supplementing or correcting the data

(4) Request to stop collecting, handling, or using the data

(5) Request to delete the data

If members want to exercise the aforesaid rights, please contact the customer service agents and apply for them. 

 

•Notice! Failure to provide all necessary data needed to become a member will result in limitations of rights or no rights will be given to members. 

 

Data Security

To guarantee the privacy of members, their accounts will be protected by passwords. Baichao will ensure personal data security with proper technologies and procedures.

 

Way to Search for or Correct Personal Information

Members can contact the customer service when they want to retrieve, read, copy, supplement, correct, stop the processing or use, or delete their personal information. Baichao will deal with it quickly.